At Ayoola Investment Management, the team uses the firm's guiding behaviours (Develop, Collaborate, Decide, Deliver, Improve) to deliver on our core values:

• Act in an ethical manner: We hold ourselves to the highest ethical standards, insisting on transparency and vigilance from our team
• Pursue excellence: We continuously strive for exceptional performance and superior results for our clients, our shareholders, and our communities.
• Independent in our thinking: We seek to understand the logic behind everything we do and are prepared to defend that logic even though it may be against the tide.
• Innovation: We take pride in being innovators who think differently and address current challenges with new ideas and creativity.
• Observe a long-term view: We do not believe in short term gains instead we seek long term wealth creation.
• Service to our community: We serve our clients, our country and each other and take great pride in creating a culture where this capability is highly encouraged and rewarded